2014 Annual Conference Agenda

2014 Annual Conference
Hilton Omaha
1001 Cass Street
Omaha, Nebraska 68102
April 28-May 1, 2014

| Agenda | Network Conferences | Registration | Sponsors | Travel | Resources

Monday, April 28, 2014


CHRM Conference: Engaging the Workforce of Tomorrow
Monday, April 28, 2014 -- 12:00pm - 5:00pm
Tuesday, April 29, 2014 -- 8:00am - 12:00pm

Join the Council for Human Resource Management (CHRM) to hear nationally known speaker Kostas Voutsas, an engaging, entertaining and dynamic speaker who addresses how Human Resource Practitioners can influence our organizations’ strategic plans and bottom lines. Session 1: The Engaging Leader of Tomorrow: Secrets to Making Diversity Work; Session 2: The Landscape of Tomorrow’s Workforce: Creating a Harassment and Bully Free Workplace.

Featured speaker: Kostas Voutsas

Chaplains Network Conference: The Ethics of Vocation
Monday, April 28, 2014 -- 1:00pm - 5:00pm
Tuesday, April 29, 2014 -- 8:30am - 12:00pm

Join the Chaplains’ Network April 28-29 for a conference featuring Rev. Dr. Doug Schuurman as he offers two sessions: Session One: Discovering and Maintaining a Sense of a Chaplain's Calling and Session Two: Navigating Moral Complexity in the Ministry of Chaplains. This session will appeal to professional care-givers serving as Chaplains and Pastoral Counselors in various institutional or other settings  such as hospitals, long term care, hospice, military, prisons, social services, abuse and neglect, rehab, psychiatric, crisis intervention, cognitive and developmental disability ministry.

Featured speaker: Rev. Dr. Doug Schuurman

Communicators Network Conference: Content marketing for Nonprofits: Best Practices, Tools and Plans
Monday, April 28, 2014 -- 1:00pm - 5:00pm and
Tuesday, April 29, 2014 -- 8:30am - 12:00pm

Looking for a quick way to get up to speed on content marketing and social media trends? Join communicators, marketing and PR professionals from across the LSA network for this in-depth session over two days on best practices, planning tips and tools you can use immediately to organize, improve and extend your content marketing. We’ll hear from experts in the field and share experience and expertise across the network.

Featured speaker: Marissa Wasseluk

Volunteer Leadership Network MeetingInviting, Equipping, and Engaging Faith-Motivated Volunteers 
Monday, April 28
5:00pm:  Reception
5:30pm – 7:15pm: Program

Organizations with faith roots oftentimes recruit volunteers from area congregations. Sometimes, it seems like we are talking different languages and our calls for help go unheard. Attend this workshop to learn new techniques in developing relationships with congregations that benefit both your agency and the church. We’ll discuss the Biblical foundations of serving and how to use this language when inviting Christians to volunteer and developing robust relationships with churches. You’ll also learn ways to support congregants in deepening their faith walk through service at your organization.

Presenter: Hannah Shanks, Send Me St. Louis
Sponsored by the Lutheran Foundation of St. Louis 

Disability Network Meeting (For Disability Network members only)
Tuesday, April 29, 2014 -- 8:30am - 12:00pm

LEAN Conference
This conference is at a different location
For more information, click here

Monday, April 28, 2014 -- 1:00pm - 6:00pm
Tuesday, April 29, 2014 -- 8:00am - 2:00pm
Wednesday, April 30, 2014 -- 8:00am

Featured speakers: Rev. Dr. Foster McCurley, Dr. George Sims and Rev. Dr. Rich Bimler

LITN Conference
This conference is at a different location
For more information, click here

5:30pm - 7:00pm
LSA Coffee House
Join us Monday evening at the Hilton Omaha for a fun, casual get-together to kick off our time in Omaha! Enjoy refreshments, snacks and music in an informal setting to make connections and meet other members of the Lutheran social ministry family.
Hilton Omaha
1001 Cass Street
Omaha, Nebraska 68102 

Tuesday, April 29, 2014 


12:00pm - 1:00pm
Taste of Omaha Lunch Buffet

1:00pm - 2:30pm
General Session I: Leading Through Change
Keynote speaker: Brian J. Brim, Ed.D., Senior Practice Consultant for Gallup

Leadership is arguably the most important component of an organization’s success, and a key element of moving nonprofits successfully into the future. This keynote session will give valuable context to current trends and public opinion, but also center around the value of leadership to move an organization forward. The role of talent recruitment and management to increase performance will be integral to this plenary session. Come learn how you can make the most of the most valuable asset you have: people.   

BREAKOUT SESSIONS A -- 2:45pm - 4:15pm

A1: LSA-Disability Network Open Forum: Managed Long-Term Services and Supports: A Brave, New World of Service Delivery
The number of Americans receiving some sort of long-term care has skyrocketed in recent years, adding increased financial and quality pressures to an already stressed system. This session will address critical questions such as how do managed long-term services and supports (MLTSS) impact disability service and senior service providers? Could advocates expand self-direction? What is the role of the Managed Care Organization (MCO)? What is the responsibility of the Centers for Medicare and Medicaid Services and state Medicaid offices?

Panelists will include Penelope Massa, Regional Vice President with Mosaic, Kate Norby with Link-Ed, a MCO consulting firm in Wisconsin, Traci Gruenberger, Executive Vice President of Lutheran Social Services of the Southwest, who manages the MLTSS work with both aging and disability, and Pamela Parker, Minnesota Department of Human Services, who works with the Minnesota state Medicaid office.

This session is geared toward social ministry organizations that support people with developmental and intellectual disability support services as well as those providing services to seniors. All are welcome to learn more about these issues and the work of the LSA Disability Network.

A2: Branding in the Nonprofit World
Branding goes beyond your name, logo and letterhead. How you market your identity and position your organization can affect everything from fundraising, advocacy, public perception, recruiting and your ability to grow your impact in the community. This session will uncover best practices and lessons learned from inside and outside the nonprofit world, talk about what tools you can use (including social media) and what you need to know at all stages of your branding journey.

Panelists: Tammy L. Williams, Director of Communication & External Relations for ConAgra Foods, one of North America’s largest packaged food companies; Carole Todd, Director of Communications & Marketing for Lutheran Family Services of Virginia; Dr. Jonna Holland, Associate Professor of Marketing, University of Nebraska at Omaha; and moderator Deborah Ward, Director of Marketing & Communications for the Omaha Convention & Visitors Bureau.

A3: Non-Traditional Fundraising in Action  
Hear from other nonprofits using innovative methods to reach supporters through electronic and social media. This session will focus on successful (and perhaps non-successful) social media campaigns, in particular what modes and methods are drawing response from next generation donors, with a focus on real-life examples. This session will also share information on crowdfunding and WeRaise, a crowdfunding platform from LSA member Wheat Ridge Ministries. Learn how nonprofits are utilizing crowdfunding to raise financial support, build their donor base, and generate buzz and brand awareness around their organization.

Panelists include Darian Rodriguez Heyman, Co-Founder, Social Media for Nonprofits; best-selling author of Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals; former Executive Director of the Craigslist Foundation. He will be joined by Abigail Miller, Manager of Crowdfunding & Media Services at Wheat Ridge Ministries.

A4: Strategic Mission: ELCA: Always Being Made New
The Evangelical Lutheran Church in America (ELCA) has a new Presiding Bishop and strategic plan. Learn about those plans as well as the role of social ministry in the years to come.

Hosted by Stephen Bouman, Executive Director, Congregational and Synodical Mission at the Evangelical Lutheran Church in America.

5:00pm - 6:00pm
Worship Service
Rev. H. Ashley Hall, Ph.D., Associate Pastor for Adult Faith Formation
Kountze Memorial Lutheran Church
2650 Farnam Street
Omaha, Nebraska 68131

6:30pm - 8:30pm
Connect the Dots Reception
You’re invited to the “Connect the Dots” welcome reception on Tuesday evening to celebrate our fellowship and gathering at the annual conference. Hosted at the beautiful Joslyn Art Museum in downtown Omaha, this reception will feature appetizers and refreshments. Mingle and network with your friends and colleagues from the Lutheran social ministry community in an elegant, Art Deco setting. LSA will recognize our LSA Networks during the program.
Joslyn Art Museum
2200 Dodge Street
Omaha, Nebraska 68102

Wednesday, April 30, 2014

8:30am - 10:00am
Plated Breakfast Annual Meeting 

10:30am - 12:00pm
General Session II: Driving Toward Sustainable Revenue
Keynote speaker: Steven D. Zimmerman, Principal of Spectrum Nonprofit Services, co-author of Nonprofit Sustainability: Making Strategic Decisions for Financial Viability with Jeanne Bell of CompassPoint and Jan Masaoka of Blue Avocado

Today’s dynamic marketplace demands that nonprofits constantly analyze and adjust the ways you deliver value and make strategic decisions about what services you deliver, and how, in order to make your organization more sustainable over the long term. Learn how nonprofits and social ministry organizations are diversifying funding for financial viability and sustainability.  Take away practical tools and ideas for analyzing the current impact and financial performance of your core programs and fundraising activities.

12:00pm - 1:30pm
Lunch Buffet 

12:00pm - 1:30pm
CEO Roundtable and Luncheon (by invitation to CEOs)
By invitation – this session convenes CEOs of LSA’s member organizations for an open forum discussion on current trends and topics affecting the network. This will be followed by a luncheon to honor CEOs who are retiring from the LSA system.

BREAKOUT SESSIONS B -- 1:30pm - 3:00pm

B1: Sustainable Revenue In Depth
Continue the conversation with keynote speaker Steven Zimmerman and member panelists. Q&A on issues such as integrating the business model with program services, deciding when to retire programs, readiness for new opportunities, defining the dual bottom line, changing business models, and how your peers have adapted.

Steve Zimmerman of Spectrum Nonprofit Services will lead a discussion with Mark Pile, President & CEO of Diakon Lutheran Social Ministries and Kurt Senske, President & CEO of Lutheran Social Services of the South.

B2: CEOs Transitioning Well to Retirement
As a CEO, there are many challenges and opportunities that demand your time and attention. In fact, it can be difficult to find the time and energy to even think about this next phase of your life. Finishing well is more likely if enough time is committed to proactively planning this eventual transition that effects both the CEO and the organization you serve. Several successful transition experiences will be discussed. Case studies taking two different approaches will be examined.

Panelists include Mark Peterson and Jodi Harpstead, retired and current CEOs from Lutheran Social Service of Minnesota; Carol Fredrich and Drew Genszler, retired and current CEOs of Lutheran Metropolitan Ministry. The conversation will be facilitated by Joanne Negstad, retired President & CEO of LSA and Bernice Karstensen, retired President & CEO of Lutheran Social Services of Kansas and Oklahoma.

B3: Transforming the Business Model
Learn about pitfalls and possibilities from nonprofit organizations that have radically revised their business models. Case studies on redefining social impact and how new focus has led to targeted, well-defined programs and new sources of funding. This session will feature panelists from nonprofit organizations that have radically revised their business models.

Panelists include James X. Sullivan, co-founder of Notre Dame’s Lab for Economic Opportunities (LEO). LEO is a research center that is partnering with Catholic Charities to find research driven solutions to poverty in the U.S. Also participating is Danielle Marshall, Director of Community Engagement Programs at KaBoom!, which transformed from a successful playground-building nonprofit to an organization that partners with national nonprofits to inspire, empower and inform about the importance of play in kids’ lives. The final panelist is Will DeKrey, Manager of Network & Knowledge at Community Wealth Partners, who as a Share Our Strength organization, brings the successful practices of one of the national’s leading anti-hunger, anti-poverty organizations to hundreds of change agents nationwide.

B4: Advocacy on the Scales: Weighing Risk Versus Reward
501(c)3 Public Charities have every right to advocate on behalf of policies they believe in. However, many do not. Why? Join this session for a frank conversation about the pros and cons of advocacy. Hear from colleagues and peers about the real barriers they have faced: unsure boards, fear of donor backlash, difficulty measuring progress. But also hear about how some have navigated those challenges and found success – for their missions and their bottom lines.

Panelists include Christine Corcoran, Director of Regional Operations, Lutheran Family and Children's Services of Missouri; Jeri Schoonover, Chief Service Officer of Lutheran Social Service of Minnesota; and Nebraska State Senator Kate Bolz. Ray Ratke, Vice President of Programs at Lutheran Family Services of Virginia, will moderate.

BREAKOUT SESSIONS C -- 3:30pm - 5:00pm

C1: Telling the Story of Your Organization
From ancient paintings on cave walls to the “once upon a times” of our childhoods, storytelling has been used by all cultures for millennia, and studies suggest our brains are hardwired for stories. What does this mean for your nonprofit organization? Strong storytelling has the power to make people care and create connections. Improve your effectiveness at telling the story of your organization. This session will cover practical insights and ideas for your communications strategy and social media tactics. Tap into the power of storytelling to appeal to more donors, advocate successfully and reach your strategic goals.

Panelists: David Brown, President of the Omaha Chamber of Commerce; Megan Billow, Associate Vice President, Development & Communications for Lutheran Metropolitan Ministry; Bev Carlson, Director of Public Relations for Lutheran Family Services of Nebraska; and moderator Doug Parrott, EVP Public Relations and General Manager of Bailey Lauerman, named national Advertising Age 2013 Small Agency of the Year.

C2: On PACE: Moving Forward
PACE is centered around the belief that it is better for the well-being of seniors with chronic care needs and their families to be served in the community whenever possible. PACE is an integrated, coordinated model of care that offers valuable lessons in creating a new line of service. Hear about the who, what and where from the national PACE organization. Then, learn from LSA senior services peers who have moved robustly into PACE and the benefits that it provides seniors in their communities. This session is an excellent precursor to the offsite visit to the Immanuel Pathways Program on Thursday, however you can still benefit from this session without taking part in the offsite tour on Thursday. (Space is limited for the offsite tour.)

Panelists: Sharon Scribner Pearce, Vice President, Advocacy with the National PACE Association; Eric Gurley, CEO of Immanuel Communities in Omaha, NE; Ted Goins, President and CEO of Lutheran Services Carolinas.

C3: Driving Innovation: Partnerships Between Health Care Institutions & Community Based Organizations
Community nonprofits are partnering with health care institutions in new and innovative ways to drive positive health outcomes for disadvantaged populations. Learn about interesting, concrete examples of organizations working together and how they measure their impact. The session will address what prevention-focused partnerships have worked, where challenges and pitfalls lay in working together to achieve the same quality care at a lower price.

Taz Hussein is a partner at  The Bridgespan Group, a nonprofit advisor and resource for mission-driven organizations and philanthropists. Hussein has worked with multiple nonprofits and foundations focused on public health, education, and youth development. He joined Bridgespan after seven years of for-profit consulting, first with McKinsey & Company and then with the Strategic Planning Group at American Express. 

C4: The LCMS: Renewal of the Church
The Lutheran Church–Missouri Synod (LCMS) has a newly implemented strategic plan whose focus is revitalization of congregations, schools, and workers. Come learn how the role of Recognized Service Organizations plays into the plans of the church.

Hosted by Rev. John Fale, Associate Executive Director, Mercy Operations, the LCMS.

C5: Thriving Board Communication Electronically
Back by popular demand, this presentation shares the latest innovations in electronic board communication and explores how online communication can improve communication and record keeping for Boards of Directors. The presenters will discuss their transition process, the software used and the benefits and challenges of this approach.

Panelists: Mark Stutrud, President & CEO of Lutheran Social Services of Michigan; Cynthia Nigbur, Deputy Corporate Secretary at Thrivent Financial for Lutherans; and Terry Rasmussen, Senior Vice President, General Counsel and Secretary of Thrivent Financial for Lutherans.

5:15pm - 6:15pm
Worship Service
Rev. Andrew Kennell, Pastor, Our Redeemer, Staplehurt, Nebraska 
Hilton Omaha
1001 Cass Street
Omaha, Nebraska 68102

6:30pm - 7:30pm
LSA Donor Reception by invitation only
Join us for this heartfelt time for LSA to say thank you to LSA supporters.
Hilton Omaha
1001 Cass Street
Omaha, Nebraska 68102 

Thursday, May 1, 2014

8:30am - 9:30am
Networking Breakfast 

9:30am - 11:00m
General Session III: Transforming Mission, Transformed Performance
Keynote speaker: Jeff Kutash, Executive Director of the Peter Kiewit Foundation; Wendy Goldstein, President & CEO, Lutheran HealthCare; Jodi Harpstead, President & CEO, Lutheran Social Service of Minnesota

Nonprofits are working to address some of the nation’s most challenging and complex issues. Making progress on those issues requires the sector to have organizations that are capable of producing transformative results, both through their own work and through their ability to work in collaboration with others. But what does it take for an organization to deliver significant impact? Mr. Kutash’s remarks will focus on the elements involved in delivering exceptional results. This will be augmented by the perspective of two LSA member CEOs that have demonstrated a willingness to implement new and different approaches to solving longstanding community needs. Each will provide an overview of the transformative work of their organizations to address critical community issues.

BREAKOUT SESSIONS D -- 11:30am - 1:00pm

D1: Making Sense of Social Enterprise
There’s a lot of buzz around social enterprise – nonprofits using commercial business models to benefit their missions, as well as commercial businesses that are geared toward the common good. Learn from real-life examples about social enterprise’s potential to raise program revenue for your organization, including business aspects crucial to successful social enterprises, how to assess programs for social enterprise potential and how to take the first steps.

Panelists include Ric Leutwyler, President of SkyTouch Technology and founder of Philanthropegie, Dr. Lori Vallelunga, President & CEO of Bethel New Life, as well as Angela Bovill, President & CEO and Michael Alden, Vice President of Business Development for Lutheran Social Services of New England.

D2: PACE in Action (offsite tour)
Immanuel Communities runs the only PACE program in Nebraska and the newest PACE program in Iowa. At Immanuel Pathways, the PACE program in nearby Council Bluffs, participants will experience the program in action! You’ll have the opportunity to have lunch with program participants in a relaxed setting and gain an insider’s look at all facets of the program. There will be abundant opportunities for conversation with program executives and staff.

Space for this session is limited. Participants will be transported to and from Immanuel by van, returning to the Hilton by 2:00 pm.

Led by Cheri Mundt, Director of Development and Operations, Immanuel PACE Pathways. Special thanks to Immanuel Communities for their generous sponsorship of this tour.

Note: We suggest participants also attend session C2 on Wed. Apr. 30, “On PACE, Moving Forward” as a precursor to the PACE site visit.

D3: Five Strategies for Talent Management
In the same way that we create a value proposition for those we serve, we also create a value proposition for each employee we bring into our organization. Empowerment, communication, and alignment contribute to a value proposition between employer and employee. This session will present five achievable strategies to move your organization down the path to a strong employment experience and ultimately higher productivity and impact. You will gain insight into the employment cycle, and explore ways to create a high-performance culture, communicate artfully to your employees, manage performance meaningfully, and show clearly that talent matters. Reaction to and concrete examples of the five principles will then be offered by one larger and one smaller LSA member organization.

Pratichi Shah, founder and CEO of Flourish Talent Management Solutions, HR strategist and executive with experience in all aspects of talent management, human resources programs, and people development in the nonprofit and for profit arenas. She also served as the Chief Talent Officer (CTO) for Independent Sector, leading all the organization’s human capital programs and processes, resulting in significant culture change and greater employee engagement. Also participating is Sue Loerts, Senior Vice President of Human Resources for Mosaic, an employer of more than 5,000 people.