Wendy Beach is Vice President, Marketing and Communications at Lutheran Services in America, leading the organization’s corporate messaging and positioning, brand management and marketing efforts, and media relations strategy. Wendy was previously Director, Brand Marketing at Choice Hotels where she led the marketing strategy for nine of its hotel brands, spearheaded targeted media campaigns, brand redesigns and innovative partnerships, as well as pioneered a digital marketing tool to empower thousands of franchisees.
Prior to Choice Hotels, she was Director, Marketing and Communications at Global Impact, a $120 million nonprofit, where she transformed the marketing of the world’s largest workplace giving campaign leading to a record-breaking $67 million campaign. Earlier in her career, Wendy was Senior Manager of eBusiness Marketing at Fannie Mae.
Wendy graduated cum laude from the Whittemore School of Business and Economics at the University of New Hampshire.