The COVID-19 pandemic is unfortunately just one more disruptor for senior services. Providers are also grappling with changing market trends that are calling them to rethink organizational structure and service delivery. There is uncertainty especially among providers that offer facility-based services like assisted living, skilled nursing, and rehabilitation. Changes to federal and state funding, the regulatory environment, priorities for health insurance companies, new clinical care needs, and preferences for home care are among some the major market forces that will drive the future. What are some ways longstanding providers — some of which have been around for more than 100 years — can prepare to meet evolving needs and major changes? What are the options that providers should consider given their configuration of services? Who are the key players and what short and long-term trends are most important to consider? Andy Edeburn, Principal with Premier, Inc., has more than 20 years of healthcare consulting experience, specializing in acute, primary, post-acute, and senior care services. He is a nationally recognized expert on aging services and post-acute care. During this webinar, Andy will give an overview of current market trends and offer methods for senior services providers to think about the future.