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How to Cultivate Rural Aging Partnerships through Whole-Community Mobilization

November 13, 2025

At the Grantmakers in Aging Annual Conference, Regan McManus, director of aging initiatives at Lutheran Services in America, presented “How to Cultivate Rural Aging Partnerships through Whole-Community Mobilization.”

In her session, Regan demonstrated the power of the Rural Aging Action Network (RAAN), an approach that looks beyond traditional aging partners and taps into the unique strengths already present in rural communities. By elevating lived experience, prioritizing cultural relevance, and activating local assets — from faith communities and schools to grocery stores and farmers unions — RAAN communities in Minnesota, Montana, North Dakota, and South Dakota are tackling social determinants of health, closing gaps in care, and advancing equity and belonging for older adults. RAAN taps into the unique strengths already present in rural communities, connecting residents, organizations, and local leaders to help older adults maintain their autonomy and independence.

For more than a century, Lutheran social ministries have been trusted in America’s rural communities. That tradition continues as our network equips local leaders with innovative, community-informed solutions that build on local assets and strengthen social connection.

At the GIA conference, Regan highlighted how RAAN amplifies practical solutions that demonstrate what works, why it matters, and for whom. This shared learning strengthens community partnerships and provides funders and decision-makers with clear examples of scalable approaches that deliver real impact.

As America’s population ages, and one in four older adults continues to call a rural community home, the lessons from RAAN demonstrate that the most effective solutions start within the community itself. Through whole-community mobilization, we’re charting a path toward better health and belonging for older adults in rural America.

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