Our members continue to be at the forefront of advocacy in defending Medicaid, grounded in our unified, faith-based message: Here We Stand. For People. For Care. For Medicaid.
Across our network, members have demonstrated commitment through advocacy, outreach, and a willingness to share their stories.
- Our members came to Washington to join in three Capitol Hill fly-ins to make their voices heard, resulting in over 80 meetings (cumulatively) with key members of Congress.
- Our calls to action engaged more than 700 individuals, including 128 from the Lutheran Services in America network, expanding our reach to new partners and advocates.
- In partnership with 4media Group, 34 advocates were trained in media engagement and eight earned media pieces, such as op-eds and letters to the editor, were written, collectively reaching an audience of more than 3 million.
- Our Here We Stand video and paid ad campaign ran in more than a dozen reputable websites, including USA Today, Forbes and broadcast television news sites. The campaign yielded more than 381,000 impressions, exceeding our goal of 250,000, and garnered nearly 233,000 completed views—an above-industry benchmark video completion rate of 70 percent.
- Coverage included TV, statewide radio and earned media, including KenCrest, Genacross Lutheran Services, and enCircle.
The breadth of our engagement reflects the power of faith-rooted advocacy and the impact of our collective voice in protecting care for millions.
Sarah Dobson is Senior Director of Advocacy and Public Policy at Lutheran Services in America.
